Our Mission

Super Strange 12 demo

The Alternative was created to be the music site that we wanted to exist. A site with impeccable taste, quality content, and intelligent stances on important issues. The Alternative staff pledges itself to providing you (our readers) with only the best music and art. Our taste is our resume. While our staff may frequently disagree on specific albums and artists, no member of our staff has poor taste, and we will never dishonestly promote music we do not believe in. Our goal is to promote the best music possible and that has been the foundational principle of The Alternative from the very beginning.

We will also use our platform to speak out on important issues and stand up for what we believe in. Whether that be in an Op-Ed column, on social media, or by our actions. We will not tolerate racism, sexism, classism, fascism or any other ignorant and harmful beliefs. We will always side with generosity, intelligence, and love over greed, bigotry, and hate. No one is perfect and no one is always right. If we are ever in the wrong, we will change. The Alternative will strive for the best in ourselves, the music industry, and the world. 

Good music and good causes. We do this because we love it. Hope you enjoy.


“The profit motive is often in conflict with the aims of art. We live in capitalism, its power seems inescapable, but then, so did the divine right of kings. Any human power can be resisted and changed by human beings. Resistance and change often begin in art, and often in our art, the art of words… We who live by writing and publishing want and should demand our fair share of the proceeds, but the name of our beautiful reward is not profit, it’s name is freedom.” ― Ursula K. Le Guin