The First Ever The Alternative (Unofficial) SXSW Showcase!

Posted: by The Editor

(Flier by Brittany Naundorff)

Hi everyone, if you don’t know me by now- I’m Delaney and I’m a music editor here at The Alternative. I absolutely love being a part of the The Alternative team, and what I am without a doubt most grateful for here is the opportunities this website and co. have granted me. When I was personally approached last summer, being asked if we had a showcase at South By Southwest, I said “No– but we should.” That very same day I approached Henderson, and was simply told “run with it kid”, and here we are, at the beginning of 2017 and I am beyond thrilled to announce that we will be hosting our first ever unofficial South by Southwest showcase! I’ve been working on this pretty much non-stop for the past few months, and it feels great to finally share it with everyone. I’ve been fortunate enough to get some phenomenal bands to participate in our 2 day showcase that will also feature art, zines, and photography from some ridiculously talented folks. There’s a little bit of something for everyone, and we hope to see all of your beautiful faces there!

Below is a current list of performing bands and few more to be announced soon. There is also a link to the showcase’s Facebook event page. If you can, we would love to see you at the show. It is going to be a great time. Can’t wait!

Facebook Event Page:


Snow Roller

Prince Daddy & The Hyena



Secret Stuff


Mom Jeans.

Pictures of Vernon

Southtowne Lanes



The Island of the Misfit Toys

Cool American (solo acoustic)

Suburban Living


Graduating Life

No Better

Save Face

Mover Shaker

Oso Oso



Strange Ranger


Daddy Issues

Fossil Youth

Bleak Falls


The Weak Days

Slingshot Dakota

Retirement Party

Current Joys


Joy Again

Bryson the Alien